For Most people when they hear the term “digital marketing’’ in Nepal, all they can think of is facebook; but digital marketing is not facebook.
Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online presence.
With the immense growth of Internet & mobile users in Nepal year over year, the scope of digital marketing in Nepal is very broad and includes all forms of marketing done through electronic devices. There are many types of digital marketing services and the success of your marketing campaign will depend on understanding which type of services will work best for your business needs.
SEO (Search Engine Optimization) – It helps to increase the website’s visibility across search engines. It is a process including several techniques like link building (internal links and back links), content creation, keyword research and technical analysis of the site. A top place on the search engines can help you business website show on top and gives you an edge over competitors. Companies providing this service will give you regular reports to monitor the progress of this process and its effects on your site’s position.
Email and Newsletters – It is one of the earliest forms of digital marketing. It includes sending the personalized and targeted messages to meet the requirement of the users. It is an important way to not only stay in touch with customers but also promote new products and offers.
Pay per Click (PPC) – It helps you increase the visibility of a site through sponsored links on search engine pages. This campaign is relevant to the keywords that people use on search engines. The cost of this campaign will depend on the competitiveness of the keyword you are using. It is very effective in generating instant traffic for specific keywords.
Social Media Marketing – Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Interest, Instagram helps in establishing direct contact with the user. A strong social media presence will help you build an online community to help build the brand’s image, showcase products and services, get feedback directly from end users and attract more potential buyers.
A better understanding of various forms of digital marketing can help you create an effective strategy to promote your business online. It has become an important part of every marketing strategy as it helps you connect directly with your present and potential customers. Hire a professional digital marketing company to help your business get a wider reach.
Digital marketing services can help your business reach new heights. A digital marketing company knows how to blend different techniques to create an effective strategy based on your business requirements. A little research can help you find a good company matching your needs. Also just because there are tons of platforms to choose from, doesn’t mean you have to invest in all of them.
Digital Marketing just characterized is not facebook; it is the new age online marketing that involves uniting with the potential consumers in an approachable and convenient way, engaging with them in an effective and enhanced manner. It’s a win-win situation for both the marketer who can develop the consciousness of his business and the consumer who can be benefitted from the most up to date social media techniques.
The increased awareness and usage of the online platform has made marketers to focus their efforts on building long-term brand commitment as opposed to short-term conversions. The dynamic marketing environment is gaining momentum and the new digital culture offers open doors for retailers willing to reconsider how they work together.
The entire world has become a Global community which is connected mere by a touch of a button or a click of mouse. Be it Facebook, Google who have been in the forefront for their consistent engagement with consumers on a regular basis for their various new initiatives or the e-commerce sites like Flipkart, Amazon, Daraz, Kaymu, Jabong, Myntra which redefined the whole shopping experience, Digital Marketing have evolved as it has gained tremendous momentum in the contemporary marketing environment.
Digital Marketing as it exists today entails specific techniques to reach out to their target audiences. So it’s time we start thinking on how we can utilize this effective medium to reach our potential customers by getting to know about the various aspects of Digital Marketing and getting out of the shell we all know as Facebook.
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