Objective:

The main objective of this campaign was to celebrate the historic move of Liverpool FC by going all red. 

Solution:

We devised an idea to promote the video provided by the global team. We ran a carousel by promoting outlets in Kathmandu and Pokhara. Contest was held during the campaign as audience had to comment the answer of the trivia. 25 random winners were selected and gifted the limited edition Carlsberg bottle.

Promotion:

During the campaign, we promoted the video, did a trivia for the LFC fans and promoted outlets focusing in Kathmandu and Pokhara. Achievement creative was also promoted.

We reached more than 7m in Facebook and Instagram during the overall campaign