Engage female audience to participate in the contest about sharing their real beauty story.
extend the global “real beauty” campaign into a local campaign and target urban audience to participate in the contest.
we came up with an idea to communicate with the audience by sharing videos of women from different field and what real beauty meant to them to inspire others
We made a video using 5 different women from different sectors. In the video, they talked about their story and at the last they asked audiences to share their story as “what does real beauty mean to you?”
50+ audiences participated by sharing their stories in the contest and 10 winners were rewarded with gift hampers from Dove
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