Objective:

Create an anthem for the Nepali people that they can connect to, a tribute to the bravery of the Nepali Gurkhalis.

Solution:

We came up with communication theme 

“Nepali Pann. Gorkhali Mann”.

We developed creatives with 1 Nepali language and 7 regional languages. 

We also created a song (Gorkha Anthem) under this communication theme that portrays different parts of Nepal yet bound by one “Gorkhali” attitude.

Result:

We promoted the song from the official page of Gorkha Beer and reached more than 10m views in Youtube and reached 1.9M people in Facebook.