Objective:
Lakme is one of the most known brand in India. Our main objective was to aware people about the original brand launching in Nepal

Requirement
Target urban audience to use the genuine products of Lakme.

Execution
We came up with an idea to communicate with the audience by using the Brand Ambassador of Lakme by mentioning “officially launching in Nepal”. We also did a photo-shoot with 3 famous celebrities using Lakme products in festive attire to capture the season’s essence.

We further tied up with a BTL company to do a mall makeover activation.

Results
With minimal promotions we received around 1.8m impressions and reached around 1.7m people online