Unilever Nepal wanted to introduce one of the biggest tea brand in India – Brooke Bond Red Label, in Nepal.
create awareness among the mass in urban cities of Nepal.
we created a campaign “Swaad Afnopanko” and made a video and complementary static images to accompany the tactical campaign.
We reached a total of 3.06 million people with around 438k video views for the ad.
The targeting was done keeping tea time in mind to have a better brand recall; it also acted as a reminder for our audience to go have tea
Time chosen to show ad
6am-9am & 3pm-5pm
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