Objective:
Unilever Nepal wanted to introduce one of the biggest tea brand in India – Brooke Bond Red Label, in Nepal.

Requirement
create awareness among the mass in urban cities of Nepal.

Solution
we created a campaign “Swaad Afnopanko” and made a video and complementary static images to accompany the tactical campaign.

Result
We reached a total of 3.06 million people with around 438k video views for the ad.

Tactical Ad
The targeting was done keeping tea time in mind to have a better brand recall; it also acted as a reminder for our audience to go have tea

Time chosen to show ad
6am-9am & 3pm-5pm