Objective:

Promote Huawei products, specially Huawei P30 lite and Huawei mobile photography.

Solution:

While thinking everything on the objective, we wanted to promote Nepal’s beauty too. So we came up with a plan for Huawei users to submit their travel photos. Then we organized an online voting for the best photo. The while campaign was powered by the Hauawei P30 Lite and and P30 Lite hashtag was used everywhere to promote the product and the campaign.

Results:

We had a total of 161 participants with 220 photos submitted. We got 268k reach & 120k engagement on key visual.