Objective
To promote Warsteiner’s heritage and show it’s an 250 years old beer.

Requirement
create interesting visual to showcase its history and build awareness

Execution
We created the campaign keeping the history in mind and connecting the beer with major historical events to make the age of the beer clear in the mind of audience.

Content
We placed the beer bottle in major historic events to portray the age instantly.
Further we created a Perfect Pour Video for the beer trying to capture its premium-ness and richness in a glass.
– 30 sec video was promoted socially
– Video & Music was created locally

Result
The campaign was well received and connected with users in registering the brand in their mind.