Digital Advantage along with Brand Leaders Nepal had conducted a webinar on 3rd May, 2020, on the topic “Data driven marketing strategies for Nepalese marketers.” The panel consisted of Mr. Shabab Sabbir, Head of Operations, Digital Advantage and Mr. Pranish Balami, Media strategist, Digital Advantage. The panelists presented data trends and consumer behavior during the present situation from different sources in the South Asian market. The panelists further discussed how marketers should be informed and prepare themselves to cater to their customer’s needs during this crisis along with the right message to communicate with the masses.