With all the hypes of Digital Marketing in the market, people tend to have a lot of views and thoughts on how it works and how they should be using this channel for their industry. In doing so, there are a lot of misconceptions among people which needs to be addressed. So, I decided to cater to 7 common myths of Digital Marketing as follows:
1) It’s easy – People believe that Digital Marketing is too simple of a job and doesn’t require a lot of effort, eventually underestimating how hard it actually is. A lot of businesses try doing their own digital marketing, but insufficient skill or knowledge regarding the subject leads them to achieve poor results, ultimately creating the misunderstanding that Digital Marketing is of no use.
Digital Marketing needs special attention and one has to be very patient. Giving it lesser time and effort than it requires can make you underestimate the power of it, alongside you never really know what you are missing out on.
You can definitely do digital marketing yourself to a certain extent, given that you’re the person who knows about your industry customer base and target audience, better than anyone else. The best outcomes though, should be learnt well or left to the professionals.
2) Slashing payments – As digital marketing industry is growing at a rapid rate, so is the growth of freelancers and agencies providing SMM service. Thinking of Digital presence just as a basic need and handing it to someone for a minimum cost is not going to help you grow your business. Digital Marketing is a tool that can be used wisely on the right hands, therefore, the sooner you realize that minimum payment is not a good decision, the better. Put some thought and effort into identifying your business objective from this effective medium and decide on the right team.
3) Miraculous ROI – Some businesses feel that investing in digital marketing will give them miraculous return overnight; but that is not how it works. Achieving success in the field of digital marketing requires selection of the optimum platform, right tools, right team and a lot of patience, which will eventually give you the maximum return.
4) Not required for my Industry – For any industry, social media can be a very effective channel. But that being said, not all social channels serve the same purpose and you shouldn’t put equal emphasis on each channel.
For example, for a B2B company with a technical service offering, channels like Pinterest, Instagram or Snapchat might not be the platform to focus on, rather, platforms like Twitter, Linkedin and Facebook should be prioritized.
Similarly, if you are B2C company selling fashion products, Linkedin might not be the most effective channel. But for both types of company there are channels, when used properly can provide great return.
5) No one visits Website – websites are treated as an item on the checklist which just needs to be published – that’s not correct. It’s very crucial to have a website as that is you’re Identity. Website is a virtual window that can depict what kind of a business you are. Treat your website well, and do not stick to stereotypes. You are always at your best when meeting someone, similarly your website should always be treated the same. Companies should focus on three elements to make good digital impression; Good Looks, Impression and Engagement, so that the conversation between your company and your customer is interesting and active.
6) One Person Can Do It All – Some companies look to one person to make all their marketing decisions. No matter how smart and dynamic that person is, it’s doubtful that they are an expert in SEO, PPC, content marketing, email campaigns, social media, design and development, marketing automation, analytics, etc. That’s why digital marketing needs a team – each with their own special talents – to make recommendations and drive results.
7) All You Need Is Digital Marketing – Some digital marketers feel that online marketing strategies are all they need often and ignore the other forms of marketing. However, it is essential to view your online efforts as just one of the parts of your marketing plan; email and direct mail are still quite effective. Digital and traditional marketing activities must be given equal importance.
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