Creative Digital strategies are strategies formulated to align the digital initiatives taken by an organization to the organization’s vision and goals. It could mean enhancing and revising the digital tools already used in the business or introducing new tools that could make the organization more efficient. With the rapid advancements in digital mediums such as computers, data, telecommunications, Internet, etc., it has become vital for all businesses in every sector to incorporate some form of digital technology to their everyday functions.
The strategies are formulated to identify and analyze opportunities and risks digital platforms can entail. With the use of digital platforms, businesses learn more about customer intelligence, collaboration opportunities, new product and market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance. This in turn results to better marketing and customer-focused efforts in mediums such as web sites, mobile apps, eCommerce arena, social- media, site and search engine optimization and advertisements.
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