Promote Huawei products, specially Huawei P30 lite and Huawei mobile photography.

Solution:

While thinking everything on the objective, we wanted to promote Nepal’s beauty too. So we came up with a plan for Huawei users to submit their travel photos. Then we organized an online voting for the best photo. The while campaign was powered by the Hauawei P30 Lite and and P30 Lite hashtag was used everywhere to promote the product and the campaign.

Results:

We had a total of 161 participants with 220 photos submitted. We got 268k reach & 120k engagement on key visual.

The post Travel with Huawei appeared first on Digital Advantage.

Create online engagement on Huawei Page and an outdoor engagement program for the Huawei fans.

Solution:

We proposed to do the Photowalk where it will be a social and outdoor event with the main activity being walking and photographing with other photographers at a certain location. Huawei Photo Walk focuses on smartphone
photography and promotes Huawei mobile photography. And the whole event was guided by one of the renowned mobile photographer Mr. Samir Yougal.

Result:

They results were fantastic with the outcome of 2.6m overall reach & 93k overall engagement.

The post Photowalk 3.0 appeared first on Digital Advantage.

We wanted to create an fun and engaging content around Huawei products for Huawei Fanclub.

Solution:

We created a series of static contents with some basic features of our major Huawei products such as Huawei GT2, Mate30 pro and so on. Then we asked the participants to guess the product to win exciting prices. At the end of the day content, we shared the correct answer along with the basic explanation of its features.

The post Guess The Product appeared first on Digital Advantage.

To connect Huawei products to people during the time of covid-19 lockdown.

Solution:

We created a series of static content connecting Huawei wearables with the exercises people can do while carrying household chores. Also the campaign highlighted how much calories suggested household chores can burn and how our wearable can be useful in this process of getting fit.

The post Get Fit With Huawei appeared first on Digital Advantage.

The main objective of this campaign was to celebrate the historic move of Liverpool FC by going all red. 

Solution:

We devised an idea to promote the video provided by the global team. We ran a carousel by promoting outlets in Kathmandu and Pokhara. Contest was held during the campaign as audience had to comment the answer of the trivia. 25 random winners were selected and gifted the limited edition Carlsberg bottle.

Promotion:

During the campaign, we promoted the video, did a trivia for the LFC fans and promoted outlets focusing in Kathmandu and Pokhara. Achievement creative was also promoted.

We reached more than 7m in Facebook and Instagram during the overall campaign

The post Carlsberg Red Barley appeared first on Digital Advantage.

To promote the Premier League Championship as a collaboration between Carlsberg and Liverpool.

Solution:

As we were only able to promote the League and Liverpool, we created a Key Visual and promoted it throughout the duration of the championship while also promoting the upcoming matches where liverpool was playing.

We promoted the key visual  from the official page of Carlsberg Nepal  and reached 2.1M  people on Facebook within the duration of 2 months .

Promotion:

Additionally, we also promoted match reminder post 2-4 days prior to the matches liverpool were playing. The match reminder posts accumulated 1.1M reach in total.

The post Carlsberg Premier League appeared first on Digital Advantage.

To celebrate the women of SIPRADI, who have been associated with SIPRADI for more than 20 years. 

Solution:

We devised an idea to make a video and share in SIpradi’s official  social media page. In this video, 4 female employees are featured and appreciated for their association. They also share their experience of working at SIPRADI.

Platform & Summary:

In the video, 4 employees are appreciated for their long-term association with the company. In the video, they share their experience and give advice to the younger generation. They also talk about the stereotype of Automobile industry as male-dominated employees. 

Lastly, they encouraged talents to join Sipradi and establish Sipradi as a place for Long term Career.

The post Sipradi-Mother’s Day Campaign appeared first on Digital Advantage.

To promote seven main focus products during seven days of valentines day. 

Requirement:

Recall Huawei Products during Valentine Week.

Solution:

We created a series of static content connecting Huawei Products with the seven days of Valentine’s Day that audience can relate to.

We did a photoshoot with actual couples and created relevant situations connecting Huawei Products with effortless Love.

Result:

The result was very impactful with the campaign reaching over 268k people and 120k engagement in the primary post.

Reach:

Audience reached was over 3.5m all over nepal with almost 500k accumulated engagement with the campaign.

The post Huawei Valentine’s Campaign appeared first on Digital Advantage.

Create an anthem for the Nepali people that they can connect to, a tribute to the bravery of the Nepali Gurkhalis.

Solution:

We came up with communication theme 

“Nepali Pann. Gorkhali Mann”.

We developed creatives with 1 Nepali language and 7 regional languages. 

We also created a song (Gorkha Anthem) under this communication theme that portrays different parts of Nepal yet bound by one “Gorkhali” attitude.

Result:

We promoted the song from the official page of Gorkha Beer and reached more than 10m views in Youtube and reached 1.9M people in Facebook.

The post Gorkha Anthem appeared first on Digital Advantage.

Requirement:
– A common platform for people to get relevant information
– Increase people engagement

Execution:
– A chat-bot was designed with all information and links to authentic sources for any update.

Results:
Total Audience Reached: Over 178k
Total Engagement: Over 25k
Total Likes: 10k

The post Digital Advantage – Corona Bot appeared first on Digital Advantage.

Requirement
create awareness among the mass in urban cities of Nepal.

Solution
we created a campaign “Swaad Afnopanko” and made a video and complementary static images to accompany the tactical campaign.

Result
We reached a total of 3.06 million people with around 438k video views for the ad.

Tactical Ad
The targeting was done keeping tea time in mind to have a better brand recall; it also acted as a reminder for our audience to go have tea

Time chosen to show ad
6am-9am & 3pm-5pm

The post Red Label Tea – Nepal Launch appeared first on Digital Advantage.

Requirement:
target urban and rural audience to get the app downloads a low cost.

Solution:
we came up with an idea to communicate with the audience by using their core service “Songs” and made creatives that will attract users immediately.

Result:
the result was extraordinary from users with CTR being 1.8% and Conversion Rate reaching 53%

Myanmar

The campaign results were so good, that we were asked to replicate it for their myanmar counterpart where they were facing serious issues with High Cost Per Install.

Objective
Lower CPA cost for campaigns.

Solution
Change their existing communication and adapt our Nepal Campaign

Result
CPA cost dropped by 88% within 1 week on us running campaign getting them 8x more installs from the same budget.

The post Music Nepal – App Download appeared first on Digital Advantage.

Requirement:
To have brand recall during match times and also through the season

Solution:
We created a series of visual both Static & Video connecting it with relevant moments that a Fan or Friends might feel during this season to promote in social media

Result:
Audience reached was over 8m all over nepal with almost 500k engagement with the campaign

The post Carlsberg – World Cup 2018 appeared first on Digital Advantage.

Requirement
Target urban audience to use the genuine products of Lakme.

Execution
We came up with an idea to communicate with the audience by using the Brand Ambassador of Lakme by mentioning “officially launching in Nepal”. We also did a photo-shoot with 3 famous celebrities using Lakme products in festive attire to capture the season’s essence.

We further tied up with a BTL company to do a mall makeover activation.

Results
With minimal promotions we received around 1.8m impressions and reached around 1.7m people online 

The post Lakme – Nepal Launch appeared first on Digital Advantage.

Requirement
extend the global “real beauty” campaign into a local campaign and target urban audience to participate in the contest.

Solution
we came up with an idea to communicate with the audience by sharing videos of women from different field and what real beauty meant to them to inspire others

Content
We made a video using 5 different women from different sectors. In the video, they talked about their story and at the last they asked audiences to share their story as “what does real beauty mean to you?”

Result
50+ audiences participated by sharing their stories in the contest and 10 winners were rewarded with gift hampers from Dove

The post Dove – Real Beauty appeared first on Digital Advantage.

Requirement
To promote the new identity and be very visible

Solution
We came up with an idea to go black and white on visual execution to make it stand out and captured the employee.

Content
We created photos and videos that was in-line with the brand campaign and every content was used to answer a question.

Result
We had an overwhelming result of 10m+ impressions with over 3.5m reach

Award
For this campaign we won the best digital promotion in 2018 Crity Awards Nepal.

The post merojob – rebranding campaign appeared first on Digital Advantage.

Requirement
create interesting visual to showcase its history and build awareness

Execution
We created the campaign keeping the history in mind and connecting the beer with major historical events to make the age of the beer clear in the mind of audience.

Content
We placed the beer bottle in major historic events to portray the age instantly.
Further we created a Perfect Pour Video for the beer trying to capture its premium-ness and richness in a glass.
– 30 sec video was promoted socially
– Video & Music was created locally

Result
The campaign was well received and connected with users in registering the brand in their mind.

The post Warsteiner – Nepal Launch appeared first on Digital Advantage.

Objective
To showcase Dominar as a Comfort Tourer bike. Arrange a trip to EBC with Dominar owners and cover the whole trip.

Requirement
Get participation of Dominar owners and promote the trip

Execution
We planned the campaign in a way where we could show the journey of each individual from their selection process to the trip end.

We ran participation campaign highlighting product features and created participant videos. The result was overwhelming with a turnout of Dominar owners from different parts of the country.

Platform used: Facebook, Instagram & Display Network

Content
– Product feature animation video
– 30 sec owner intro video
– Motography display banners
– Full trip video content (post promotion)

Ads were set under awareness objective, having shows the ads for maximum visibility to have good recall lift for the campaign.

The post Bajaj dominar – motography appeared first on Digital Advantage.

Requirement
– Engagement on page
– Increase page likes
– Increase fan club members
– Increase nova buzz
– Increase our followers

Execution
– People had to tag their friends who use any nova series phone.
– Daily 10 random winners were rewarded top-up.
– Nova users had to register and 2 users were announced nova star.

Results
Total Audience Reached: 2.7m
Total Engagement: 130k
Total Likes: 30k

The post Huawei – Nova Star Campaign appeared first on Digital Advantage.